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Google Ads

Google Ads is a cost-effective method of immediately bringing targeted traffic to your website. If you want to actively reach customers, Google Ads is the phenomenal way to reach them. Over 95% of all searches on the internet begin with a Google search.

SEO Google Ads Setup

You want to develop a competitive advantage

selection and implementation of negative keywords, if appropriate

assistance with the creation of a new Google Ads account keywords are split into small, relevant groups

advert creation (two adverts per group to enable split-testing, (also known as A/B testing)

SEO Google Ads Management

advertisement changes in response to performance

addition and removal of keywords as appropriate

analysis of campaign using Analytics software

monthly reports

Our team  has many years of experience with Google Ads and can set up successful campaigns locally, nationally and globally.

Features of Google Ads

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Immediate Results

Although you should be wary of companies that promise immediate SEO search engine rankings, using paid products like Google Ads are the exception to this rule. Using PPC ads, you can achieve top placements very quickly or almost immediately. What’s more, you will get results (enquiries, conversions or sales) more quickly than with natural SEO methods.

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Set Your Own Budget

Google Ads enables you to tailor your ads in accordance to your budget. Once you have spent that budget, your adverts will no longer be shown – you’ll never incur unexpected charges. Budgets can be amended up or down as necessary – on a weekly or even daily basis!


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A Level Playing Field

With Google Ads, you can compete with national and international chains on an equal footing. Your ads when developed & targeted effectively can be displayed alongside ads for larger competitors with marketing resources you would not normally be able to compete with.


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Analysis & Trackability

Google Ads provides near real-time activity results. CMSoftware will track and analyse the results, and adjust the campaign on an ongoing basis to maximise your return on investment.




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Internet Presence

Google Ads reaches the vast majority of the world’s population – as the service currently serves 207 countries with the ability to specify locations by cities or regions across the world. Launching a targetted Google Ads campaign enables you to reach potential customers/clients across the globe.

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Targeted Marketing

Google Ads is a highly targeted and effective form of marketing.

Web users entering selected keywords or search phrases already have specific search enquiry or purchase intent.

PPC campaigns provide advertising that is focussed on serving those enquiries or intent with the appropriate products or services, is turning that intent into action.


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Remarketing

Enables you to advertise to people who have already visited your site before. As they continue to browse the web, your ad will appear for a defined period of time, ensuring you stay top of mind.

You will only pay when someone actually clicks on your advert. Remarketing is a great way of building brand awareness and ensuring your website is remembered by visitors.

Google Ads is a cost-effective method of immediately bringing targeted traffic to your website.